This is vital for keeping customers updated on new products, developments, and changes within the company. ![]() This is especially important for newer businesses, as transparency can help build trust with potential customers.Īdditionally, timelines can help set clear expectations of goals and what is to come. It’s vital to add timelines to your About Us page for a few reasons.įirst, it helps your customers see the growth of your company. If you’ve helped big-name clients or completed significant projects, mention it on your About Us page or link to a dedicated page on your website. This shows that you have experience working with businesses like theirs and know how to deliver results. You can include information about how long you’ve been in business or highlight some of your significant accomplishments.Īnother great way to build trust with potential customers is to talk about the clients you’ve helped in the past. This can help build trust with potential customers and show that you’re a reputable company. If you’ve been in business for a while, mention it on your About Us page. Make sure to include them on your About Us page. These values will guide your customers and help them understand what you stand for as a business. ![]() Your About Us page is an excellent way to share your company values. Make sure that your CTAs are relevant to your target audience and that they’re placed strategically and tastefully on the page. Why not take advantage of this opportunity by adding some calls-to-action (CTAs) to your About Us page?Īdding CTAs to your About Us page can help increase conversions by giving customers a clear next step to take.įor example, you could add a CTA to contact you or sign up for your email list. Your About Us page is one of the essential pages on your website - it’s where customers go to learn more about your company and what you offer. Only use humor if it fits well with your brand voice and if you’re confident that you can pull it off. If done wrong, it can come across as try-hard or unprofessional. Some companies like to use humor on their About Us pages, but be careful with this approach. If your company is more serious, keep your page’s tone professional. Make sure your page reflects the character of your company.įor example, if you’re a fun and friendly company, ensure those characteristics come across on your page. Your About Us page is also an opportunity to show off your personality.Īfter all, people do business with people, not businesses. Of course, you can still include company history, but be creative about how you incorporate it into the page. Many companies make the mistake of focusing too much on their history, but people want to know why they should choose your company over others.įocus on your company values and what makes you different. It’s important to remember that your About Us page is an opportunity to differentiate your company from the competition. Here are the best ways to write your About Us page.ĭifferentiate Yourself From the Competition No one should ignore their About Us page when developing their websites.Īfter all, it’s one of the first pages that potential customers will go to if they want to know more about your company.
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